A press kit is a presentation of your companys products and services in a hard copy or electronic format. Your audience needs to hear about your book, your message, and your story, but how can you cut through all the clutter. How to create the perfect book media kit book launch. Mar 22, 2011 for a selfpublished author with a lot of experience i took a look at susan daffrons publishize press page. Many authors have no idea what these are or how to use them. How to create a press kit for your business creating your press kit.
Get the best deals on collectible vehicle press kits when you shop the largest. The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use. Tim donnelly is a freelance writer and managing editor. A selfpublishers companion media kit including author photos, press release, author bio, book cover photo, fact sheet with testimonials and more. You need to make it very easy to connect those two dots. But with so many press releases out there, you often need something more than a few sheets of paper to grab the publics attention. Jul 19, 2016 as the name suggests, a press kits main function is for press outreach, when promoting singles, albums, tours, etc. Think of it as a supercharged business card that explains who you are, what your books do, and what separates you from others in your field. If the festival acceptance is a foot in the door, your kit is an outstretched hand. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Its intention is to provide information that will make your book run smoothly and easily. What you include is very important because a press kit should be an easy way to spotlight you or your business.
A press kit, often referred to as a media kit in business environments, is a prepackaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use. Youve created a stir on twitter, you even dressed up as a character from your book and ran around town quoting lines from it. You want to get media coverage to promote your book. Press kit press kits can include some of the same things as media kit, but are focused on the item for press. Go to the online press kit the i survived series the new york times bestselling historical fiction series i survived tells the stories of iconic eventsfrom the revolutionary war to the sinking of the titanic to the september 11 terrorist attacksthrough the eyes of a young witness. Please peruse our press kit for more information about fontainebleau miami beach and its captivating past and present. Award, the georgia peach book award, the buxtehuder bulle german youth literature award, and was a yalsa teens top ten pick.
We have formed a partnership with cision to distribute our clients press releases to the world because, simply put, cision is the best there is when it comes to results their premium package deliver. If different materials or formats are needed, please contact me. If you choose to create an electronic press kit, please keep all information including brochures and data sheets in a word document format versus a hard copy pdf so it is easier for a journalist or. Rowling, kathy reich, jodi picoult and emily griffin. Media kit for indie authors selfpublishing advice is a little plain. Create a professional media kit online using canvas media.
For now, remember that a release for a media kit should focus on the unveiling of your new work. How to create a professional press kit in 8 easy steps writers. An author press kit is a package of information about a particular writer. Feb 01, 2015 press kit press kits have been around for quite awhile even before the internet. Original friday the th part 6 vi press kit handbook. How to create an author press kit wordserve water cooler. A media kit, also called a press kit, is a package of key information about a product, business or event. The good news is media kits are very easy to put together, and they. For a selfpublished author with a lot of experience i took a look at susan daffrons publishize press page. Press kits can give you thousands of dollars in free media coverage, but many business owners or even individuals often overlook the power of a solid press kit. The key here is to sell the book with an engaging synopsis yet using as little fluff as possible. How to create a stunning media kit for you and your book. If the release is an announcement in which a company representative is speaking during an event like a conference or tradeshow, it is a good idea to provide a headshot of the speaker as a link, if electronic, a short biography of the individual and an easy toread information box on the. Your online press kit by joel friedlander on march 22, 2011 29 comments when youre launching and marketing your book it can be essential to get attention from the media.
Theres no rule book on creating press kits that specify. Fact sheet grand opening architecture dining lapis spa the shops at fontainebleau. No matter what youre looking for or where you are in the world, our global marketplace of sellers can help you find unique and affordable options. Your press kits press release announces what youre publicizing. Return to book promotion tips printmobilefriendly version. They think a press release is good enough to do the job. Note that well after publication susan went back to add awards her book had won so the press page was kept up to date and effective as a tool to sell her book. You ought to glance at yahoos home page and watch how they create article titles to grab viewers to open the links. How to create a professional press kit in 8 easy steps. Small businesses and nonprofits benefit from having a professional media kit prepared to send to journalists and trade. How to create a professional press kit in 8 easy steps 1. The original smpk an online press release platform or rather a social media press kit smpk platform where you can publish and distribute your press releases.
If its fiction it should include the plot and major themes. An autobiography usually reveals nothing bad about its writer except their memory, franklin p. Hotels in miami beach fontainebleau miami beach press kit. A momentous book series launched in 1986 about a group. The purpose of a media kit is to attract the press attention and gain you leverage for securing space in their publications or shows. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. Get the best deals on collectible vehicle press kits when you shop the largest online selection at. Gwenda bonds first book blackwood has been reimagined and brought back to life with new vision. Why having a media kit could increase your press coverage. Scroll down for the resulting 3page comic book press kit used for album promo.
One of the most effective strategies for book marketing is to create a press kit. Childrens reading and play advocates valarie budayr from audrey press and mia wenjen from pragmatic mom have teamed up to create. This article provides you useful information on how to build a killer press kit template. The best way to tell people what your book is about is to create a press kit for the book and author as soon as the manuscript is complete. Press kit below are high resolution image files of my author photo and the covers for my books, as well as an abbreviated author biography, for the use of media and bloggers.
Press kits are often distributed to announce a release or for a news conference. Novel marketing was recently named in the top 30 marketing podcasts on all of podcasting by feedspot. It is by no means comprehensive nor even critical to your success. Although a press kit should be comprehensive, every promotional item or piece of marketing collateral ever. In this video i talk about an oftenoverlooked marketing toolpress kits. Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. Etsy is the home to thousands of handmade, vintage, and oneofakind products and gifts related to your search. If a bandartist is just starting out, sometimes a single member of the band or the artist is. Creator of the influential short films please say something and the external world, his animation work has won numerous awards and been the subject of several international retrospectives. Authors, you need one for each book you release, and sometimes for a full series when youve released all the books in that series. The main purpose of a media kit is to present yourself and your book as concisely and as professionally as. In the case of an indie author media kit, it tells people the basics about you, the author, and your books primarily, the book youre currently promoting.
This costs no money, but its a worthwhile investment of time because the kit will be used from prelaunch throughout the full life of the book. Press release must answer questions about your book in an later post well discuss press releases, which will give you some added guidance. How to create a professional author media kit writers edit. A media kit is an information packet that informs everyone not just members of the media about you and your author brand. Nov 18, 2002 a media kit for potential investors is much different than a kit for potential clients. Also known as a media kit, a press kit is a powerful public relations tool. Have you ever been asked something specific about your book and had to look it up online to find it. Most writers tend to be oblivious to the fact that the people receiving their press kit see hundreds of them in a week. Self publishing author kit to create your own books. So, make sure that you show off the best side of your brand by handing out a professional quality one. Marketing, entrepreneur the ingredients of a press kit. An ebook reader can be a software application for use on a computer such as microsofts free reader application, or a booksized computer.
If youre promoting your general writing services rather than a specific book or books, then you could include testimonials from satisfied clients, a. Although a press kit should be comprehensive, every promotional item. She is also the author of time between us, which has been published in over twenty countries. I have so many that i enjoy reading from all different genres. Understanding media kits, press kits, brand kits and the one sheet. Feb 19, 2020 26 ways musicians can make money how to make a website for your music the 8 things that should be in every bands digital press kit how to write an effective musician bio with examples. What they are, why you need one, and how to use it to control your branding. Links to your social media accounts twitter, facebook, instagram. An electronic press kit or epk is a digital solution for showcasing the services or products of a business or individual. Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Authors, you need one for each book you release, and sometimes for a full series.
The contents of a press kit vary, depending on what it is. Mar 15, 2019 press kits can give you thousands of dollars in free media coverage, but many business owners or even individuals often overlook the power of a solid press kit. What you dont know is that yesterday, your website was visited by jake, the literary editor of a major newspaper in new york. For instance, tim ferris of the 4hour workweek fame, has a full media kit with press release, book summary and sample interview questions. Your book is written, now make sure the world knows about it. Understanding media kits, press kits, brand kits and the. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the competition. You can also make promotional kits to help you shop around unreleased music to labels, book shows, or to have something professional to send to people in the industry who you might want to work with. How to create an online author press kit author media.
Why you need a media kit for your book and a sixstep guide to. A media kit for potential investors is much different than a kit for potential clients. Get the best deals on movie press kits when you shop the largest online selection at. Feb 05, 2016 in this video i talk about an oftenoverlooked marketing tool press kits. May 28, 2014 one of the most effective strategies for book marketing is to create a press kit. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or. Mountain discovered a new audience of non gamers and gamers alike. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set. The main press kit components youll want to consider include the following items. After launching my social media and online book campaigns, i decided to reach out to local libraries and schools about shelving my indie book. Think of it as your companys greatest hits compilation, because you want the media to know about you and your products and services in one tidy package. Below are high resolution image files of my author photo and the covers for my books, as well as an abbreviated author biography, for the use of media and bloggers.
Dont send your kit out to your entire address book with the same boilerplate message. Jun 11, 2019 what you include is very important because a press kit should be an easy way to spotlight you or your business. A media kit, also known as a press kit, is an important marketing tool for any company. Music groups often hire a manager or managing company to help them get booked in venues or even get record deals. A selfpublishers companion media kit the book designer.
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